
Tell us the book title and your author name.
Book Title: Retirement Life by Design ~ Living Well with Health, Wisdom, & Authenticity (Achieve Aging in Place, Manage Elder Care, Master Caregiving) by Pamela D. Pope
What inspired the  book?  The book is inspired by my work  as an elder care and aging in place specialist.  What I found is that families do not get  the information they need to make informed elder care decisions before they are  in a crisis.  Much of the  information families get comes from TV advertisements.  Retirement Life by Design provides the  type of objective information seniors need.  It also helps mid-life adults who are  approaching retirement plan well for quality of life.   
What makes this book  special to you?  The book was indeed a work of  passion. It was easier to write than any of the other pieces I have  written.  The book is important to  me because of the need for this type  of practical and objective information from an experienced elder care specialist  with experience in the areas that challenge families most.  
What makes this a book  that other people MUST read and WHY?   What makes  Retirement Life by Design different is that it is indeed a paradigm shift for  readers.  This book is not about  “old people.”  At the core, it is a  message of consumer empowerment and authentic retirement living.  At 35 you better believe, I have  retirement on my mind.
 
What people NEED to read this book  and WHY?  The book reaches a broad  audience.  The book is ideal of  older adults, mid-life adults who are caregivers to older adults, and people  like me who are 35 years old, and no where near retirement but have family  members who are near or post retirement.   Retirement Life by Design ~ Living Well provides a wealth of guidance and  how-to’s so families have the tools they need to weigh options.  By weigh options, I mean to actually put  a real plan in place for retirement that transcends the conventional wisdom of a  mutual fund and 401k.  This book is  about quality of life and authentic retirement living.  During our retirement years isn’t that what we ultimately want - to live  well, which is far more elaborate than financial  wealth?
What sparks your creativity?  Any tips to help others spark their own creativity?
What sparks my  creativity? Passion.  Passion and authenticity. For me there  is not greater source of energy and motivation.  After over a decade in elder care, I  have seen the good, bad, and the ugly.   I have always enjoyed working with older adults.  I can listen to their stories for  hours.  It is literally painful to  see what older adults experience due to lack of planning, lack of knowledge of  about how “the system” works, and lack of consumer empowerment on how to cause a  change.  
What has been the biggest  stumbling block in your writing? Can you share some tips to help others get past  similar problems?  I have to tell you writing the  book was the easy part.  Initially  the book was 275 formatted pages (after 10 editings).  Needless to say, I had to curb my  motivation to inform!  The difficult  part was the tedium of editing.    Suggestions I would have for those who experience stumbling books would  be inline with what I wrote on my blog about lessons I learned my first year in  business.  Two tips I can offer with  stumbling blocks in writing would be to 
1). to stay in firm contact with your ultimate purpose in writing the book in the first place. Full flesh out what you want to accomplish with the book
2).  Use your own authentic voice.  If you are writing a book from an expert  point of view, using your own authentic voice will differentiate you from the  rest of the writers who author books about your topic.  Your expertise will be more apparent  when you are “selling yourself” via your own professional  experience.
What do you think  motivates people to become authors? What motivated you to get into this unusual  industry?  Perhaps the common motivation to  become an author is the same force that propelled me.  For me, becoming an author was a natural  step, I have a message of value that is relevant for many people and the book is  an extension of my professional expertise for the last 10+  years.
Tell me about the most  unusual things you have done to promote any books?
Requested advanced orders from  friends and family.
NON FICTION - Why are you  the BEST person to write this book? What in your background or in your research  makes you qualified to do justice to this topic?
Over the last 10+ years I have  worked in elder care.  I have been a  rehabilitation therapist and practiced in nursing home management.  After Medicare Reform of the late 1990’s  I studied Health Care Policy and Administration at NYU.  
NON FICTION - If a  potential reader thinks that your book wouldn't interest them, what would you  say to convince them to buy? I'm thinking something better than "Its the  greatest book ever." Give me something more specific :)
In the book I speak to this  issue of wearing blinders-“It will never happen to me. I’ll be fine.”  This book is relevant for everyone.  Everyone  knows an elderly  person that they love and care for.   This is a unique opportunity for seniors and the people who care for them  to get empowered and to make a difference in the elder care system of which they  most certainly are or will be a part.   If you walk away from this opportunity you are walking away from power,  choice, and control.  And the best  part about the book is, you have the information before your family is in a  crisis.
NON FICTION - Why does the  topic of your book interest you? Why would it interest potential readers? Give  us a hook to reel in new readers.   Elder care  has been my profession and I have an affinity for older adults.  Baby Boomers are smart people, they want  choice, control, and self-determination. That is what Retirement Life by Design ~ Living Well  provides (and you get to take it home).  
NON FICTION Is there a way  to tie your book topic to current events? If so, tell us about how you could do  that. I have a blog to feature information and examples about tying books into  current events that might be a good place for you to promote your book.  Every news outlet is discussing  elder care and aging in place.   With 77  million Baby Boomers approaching retirement age, this topic will be relevant for  the next 20 years.  
If there's anything else you  would like to share, this is the time and place.
Support Pamela  Pope's retirement plan by purchasing directly through the  institute.
Thank you for visiting  with me and in closing, give us your website address and a link to order your  book.
Web: www.popeinstitute.com

